Paper Cape Founder Alex and her daughter Madeleine (in our watercolor print dress and squish-able straw hat ♥️)
Classic Clothes for Modern Kids
Paper Cape was born out of our founder and retail veteran Alex's desire for quality classic clothes for her children - specifically, piped pajamas for her babies. From our manufacturing and warehouse team members to our photographer to our marketing lead, we're a team of parents with a passion for the childrenswear category. At Paper Cape, we believe that children's clothing can be super soft and comfortable while still looking polished wash after wash, year after year. We're best known for our sophisticated styles for littles because who doesn't love a baby or toddler in "grown up" clothes?
Celebrating Hand Me Downs
Paper Cape founder Alex Golden is a proud grand millennial whose preference for classic style over ephemeral trends stems from her New England childhood. Alex's concern about fast fashion's impact on the environment made her determined to build a brand around the concept of buying high-quality clothes and handing them down. Paper Cape styles are designed to be timeless, easy to wear and care for, and made to last and be handed down. Each garment has a message for the wearer on the label, "please hand me down". As one of four sisters, some of Alex's most treasured clothes from childhood were hand me downs. Paper Cape is a celebration of the continuity that hand me downs create between siblings and generations.
Materials Matter We know that littles have sensitive skin and that they play hard and give their clothes a run for their money. We use the world's finest Pima and organic cotton to optimize for comfort and longevity so they can last and be handed down.
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