Hi, I'm Alex Golden and I'm so glad you're here!
As a mom, I look for natural fiber clothes for my kids that are made well so that they can be handed down among siblings. I love the continuity that this creates between their childhoods. As a retail veteran, I worry about the industry trend toward disposable fashion. Paper Cape is born out of these twin passions: to help parents like me dress their kids in comfortable clothes that look pulled together and to design clothes with the expectation that they will last and be handed down.
I knew I had to start Paper Cape when my mother in law gifted me a pair of overalls that my husband wore as a baby and that are pictured above on my son. Like these overalls, Paper Cape styles are designed to be comfortable for active kids but to look pulled together. Each piece of clothing has a label that says "Please Hand Me Down". I'm on a mission to make hand me downs cool again.
Paper Cape is for families who go from playground to parties. It's for kids who are so serious about their dance moves that stretchy and soft is everything. It's for parents who don't do "dry clean only" but who want great photos for the family stream (hi grandma!). It's for those who want fewer, high-quality pieces that they can mix and match and hand down from one kid to the next.
I really want to hear from you! If you have thoughts, dreams, wishes, or just want to share some photos of your adorable little ones, we're all ears! Drop us a line at firstname.lastname@example.org.
Thx for visiting!
Alex Golden (Founder, Paper Cape)
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